The first incentives were claimed: "It is an unforgettable experience!"

To say that the launch of our Incentive Shop was a great success is an understatement. The various incentives were received enthusiastically by our drivers. Our full agenda is the biggest proof of that. Our Trophy Cars, for example, are already fully booked until mid-May.

Emile, Nicolas and Bruno were the first to go. The Mini John Cooper Works GP and the BMW M4 went home with Emile and Bruno. Nicolas in turn got to explore the circuit of Zolder during the 'Mini JCW Track Experience'. We checked out their experience and they unanimously agreed: it was a fantastic experience!

 

Emile Esquelin - Mini John Cooper Works GP

"My days with the Mini GP have been wonderful. Just how comfortable it is is great. It's a machine, but the car is fun to drive and because you are pressed to the ground in the corners, it does feel safe and you don't have to apply the brakes too much! Just great to drive."

emile standing next to mini john cooper works gp

Bruno Van der Donckt - BMW M4 Competition

"A week on the road with the 510bhp M4 was a fantastic experience. Because the full power is on the rear tyres, the playful character of the car comes into its own. Top experience!"

Bruno standing in front of BMW M4

Nicolas Marteleur - Mini JCW Track Experience

"It was definitely an unforgettable experience. Among other things, I learned how a car behaves towards the limit, how to follow the right lines through the bend, and at what points you have to brake. I also got to experience directly how capable these cars are. I could use the full potential of the engine, tires, brakes, chassis and suspension. It was a great day from start to finish!"

Nicolas sitting in mini john cooper works gp

Based on this favorable feedback, we can say that the incentives are a hit!

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